‘It’s a long way to the top if you wanna rock ‘n’ roll’ sang the legendary Bon Scott. Nobody, it seems, told The Rubens.
That or they’re harbouring the most well-kept shortcut to fever-pitch exposure in Australian music history. Their story is a PR man’s dream, the fabled rise of three brothers and their childhood friend raised in the isolated town of Menangle, NSW. They knock out a raw slice of bedroom soul which captures the attention and adulation of national youth radio, cue calls from internationally renowned producers, a label bidding frenzy and pending fame.